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06/03/2009 12:00 - Metzeler Awarded "Best Brand 2009" in Tyre Category 2nd Year in a Row by MOTORRAD Readers
March 6, 2009 - For the second consecutive year, Metzeler Motorcycle Tyres has received the prestigious "Beste Marke 2009" (Best Brand 2009) designation in the reader awards of Europe's leading motorcycle magazine, Motorrad. Nearly 30,000 participants in twelve countries took part in voting for the "motorcycle of the year" as well as the related elections within aftermarket parts, where Metzeler received 65.8% of the votes in the tyre category. This reader response activity, dedicated to the two-wheel sector is regarded as an important indicator of customer satisfaction within the motorcycle industry."This is a fantastic result and confirms that all our activities for this brand have been well received by the marketplace and it also shows what a strong value this brand in Germany represents", stated head of marketing and sales, Michael Müller. "We see this title as an example of our focus on producing safe and high quality products which are engineered for motorcycle riders, by motorcycle riders. We value this award and will fight to achieve additional successes in 2009."
The best brand delegation was first conducted in 2006 among the various categories (from exhaust systems to helmets) and has reached a participation level which includes 12 different European countries among the various magazines published by Motor Presse. Choosing from 160 different categories, including brakes, exhaust, helmets, tyres and boots and brakes, each best brand is chosen by participants on the basis of product availability, value, safety and communications.
Much of Metzeler's success in this contest was surely the result of the Interact™ communications plan, whereby opinion leaders and contest winners have had the chance to participate in live events, such as Roadtec Z6 Interact™ and Experts on the Road 2008, and to truly experience the essence of the Metzeler brand. These participants could then take their experiences and relay them through the interactive RideExperience.de (and RideExperience.it), where participants can view videos of ongoing events and exchange open dialogue with our dedicated staff.
The official document was received during the Readers Choice "Motorcycle of the Year 2009" award celebration which took place on March 5th during the Dortmund Motoshow. In attendance were the Motor Presse (MOTORRAD's publisher) management, the participating OE manufacturers and a various premium parts manufacturers