By the INTERACT™ technology we found a new complex equilibrium able to "smooth" and react in a different way to the input of the new generation of sport touring motorcycles.

Structure and compound and the game is over? Absolutely not. Have you ever tried to step back and look at the journey from the tyres aspect? That's an exercise Metzeler marketing guys often do, discovering something easy to say but quite difficult to see. The Tyre has to interact with the road, but also with the bike, with the chassis and the suspension. The Tyre interacts with the rider and his riding style, but also with the environment and therefore, at the end, with the whole system.

Full interaction between carcass, steel belt and tread compound, as new complex equilibrium, guarantees better performances in terms of total wet behavior, grip, safe riding and stability. Continuous improvement, continuous attention on innovation allows Metzeler to make another step forward in terms of tyre productive technology tailored on high performance product.

"Interact" is a key word summarizing Metzeler's new approach.

First project of the INTERACT™ with ME approach was a contest, a kind of invitation by Metzeler to the worldwide bikers.

Interacting with the non-traditional actors is a really new concept, and inviting end users to share with professional testers an event like a product launch will be a milestone, reflecting the new direction taken by the brand.